Top Marques de Monaco: Towards major digitization

The Top Marques of Monaco, known worldwide as an essential crossroads for supercar enthusiasts, has followed the movement of digital transformation. Digitization has become an essential part of the event, with electronic tickets, online reservations and demonstrations of vehicles in augmented reality. Every year, the role of digital becomes more and more important for organizers, exhibitors and visitors.

The event website, which serves as a gateway for visitors from all over the world, has been completely redesigned to provide an improved user experience. The redesign of the website required meticulous work to ensure smooth and intuitive navigation, while highlighting the event's flagship vehicles and exhibitors. A job of this magnitude requires expertise in the field of website creation .

An effective digital communication strategy

In addition to the redesign of the site, an online advertising management strategy was deployed to promote the event on the web. Search engine and social media advertising campaigns were launched to reach a wider audience and to generate excitement around the event. Every aspect of this communication strategy has been designed to optimize user engagement and conversion.

These campaigns played a crucial role in promoting the event, but they also helped to strengthen the awareness of the Top Marques brand. Using the digital marketing tools at their disposal, the event organizers managed to reach a global audience and generate significant interest in the event.

The role of the Monaco Blue Fund in the digital transition

In Monaco, the digital transition is strongly supported by the Blue Fund. This fund, set up by the Principality, finances up to 70% of the digital transition projects of Monegasque companies. Octopus Media Monaco supports companies in their digital journey and guides them in the financing process via the Blue Fund . This is part of our commitment to support our customers in their digital transformation.

Our role as a player in digital transformation in Monaco is to guide companies, whatever their size, through the different stages of their digital project. From creating a website to optimizing their online presence, we help them get the most out of digital technology.

Digital at the heart of the Top Marques de Monaco event

The Top Marques de Monaco perfectly illustrates the importance of digital technology in the success of an international event. Whether it is for the creation of an attractive website, the implementation of an effective communication strategy or support in the digital transition, each aspect of digital contributes to enriching the experience offered to visitors. At Octopus Media Monaco , we are proud to play a role in this digital transformation.