Introduction: Maximizing Your Impact on Social Media

In today’s dynamic social media landscape , knowing the specific image and video formats for each platform is crucial to effectively engaging your audience. This guide gives you an overview of best practices and recommended formats for Instagram, Meta (Facebook), X (formerly Twitter), YouTube, and Pinterest.

Instagram: Capture Attention with Visuals and Videos

• Stories : 1080 x 1920 pixels
• Reels : 1080 x 1920 pixels
• Square posts : 1080 x 1080 pixels
• Horizontal posts : 1080 x 566 pixels
• Vertical posts : 1080 x 1350 pixels
• IGTV : 1080 x 1920 pixels

Meta (Facebook): Engage and Share

• Profile pictures : 170 x 170 pixels on desktop, 128 x 128 on mobile
• Covers : 820 x 312 pixels
• Image posts : 1200 x 630 pixels
• Videos : 1280 x 720 pixels for best rendering

X (Formerly Twitter): Communicate Instantly

• Tweets with image : 1200 x 675 pixels
• Header : 1500 x 500 pixels
• Profile pictures : 400 x 400 pixels

Pinterest: Inspire with Captivating Visuals

• Standard pins : 1000 x 1500 pixels
• Long pins : 1000 x 2100 pixels (1:2 ratio)

Conclusion: Tailor-made Strategies for Each Platform

Each social network has its own specificities and requires a tailored approach to effectively engage your audience. By respecting the recommended formats and adapting your content to the particularities of each platform, you will maximize your visibility and impact. Explore, experiment and measure to discover what resonates best with your target audience.