Strategy and Planning

• Definition of objectives and editorial line.
• Developing a brand-specific publishing schedule.
• Identification of relevant platforms based on the target audience.

Creation and Distribution of Content

• Design of engaging visuals, videos and texts.
• Scheduling and publishing posts, stories and reels.
• Optimization of publications for each network (formats, hashtags, publication times).

Community Engagement and Animation

• Respond to comments and private messages to build audience loyalty.
• Moderation of interactions and management of customer reviews.
• Implementation of actions to encourage interaction (surveys, competitions, collaborations).

Monitoring, Analysis and Optimization

• Performance tracking via statistics (reach, engagement, conversions).
• Adjusting the strategy based on results and trends.
• Competitive monitoring and adaptation to new platform functionalities.