Definition of Strategy and Brand Universe
- Analysis of the brand's positioning, values and target.
- Development of a coherent and distinctive visual identity.
- Selection of a graphic universe in line with the desired image.
Creation of the Logo and Graphic Charter
- Design of a unique logo that can be adapted to all media.
- Definition of colors, typography and rules of use.
- Creation of a user guide to ensure visual consistency.
Graphic Design and Communication Media
- Adaptation of the logo and identity on various media (business cards, stationery, packaging, web, etc.).
- Creation of templates for social networks, presentations and internal documents.
- Development of a consistent graphic universe across all media.
Iconography and Artistic Direction
- Creation of additional graphic elements (icons, pictograms, illustrations).
- Selection of a photographic and visual style for communication.
- Support and advice to ensure effective implementation of visual identity.