Introduction

In a fiercely competitive industry, standing out is crucial. Discover how a nail technician successfully transformed her business and increased her conversion rates with a custom website designed by Octopus Media Monaco.

The Context

Our client, a nail technician, was initially present on a well-known platform bringing together various beauty players. However, she was tired of this platform, which didn't showcase her enough, was costing her dearly, and drowned her among its competitors.

The Challenge

Tired of these limitations, she decided to contact Octopus Media Monaco to obtain a turnkey website, optimized to improve its visibility and profitability.

Our Solution

• A turnkey website , optimized for natural referencing, presenting its services and allowing online appointment booking.
• An optimized Google My Business listing with dedicated content.

The Results

The changes made quickly bore fruit:

• Drastic increase in its web presence: placed in first position on Google My Business in a few weeks.
• Its website is in second position in search results, ahead of the previous platform.
• Increased customer loyalty through automated emails, encouraging customers to book new appointments at strategic times.
• A very high conversion rate : the ability to view the services provided and make an appointment online without calling has boosted appointment booking.

The Difference

Thanks to our intervention, our client stands out from her competitors. She is the only one with a website optimized to reflect her image and offering online appointment booking, which makes a difference to her clients.

Conclusion

In just a few weeks, they went from a 20% occupancy rate to over 90%, paying for their new website in just a few months. This case study demonstrates the significant impact a custom website can have on a company's business and growth.