Whatever the market, competition is omnipresent. It is therefore MANDATORY to take positions on search engines such as Google.
A well-referenced site is the key to having great visibility, which necessarily results in an increase in traffic. A good SEO is also a guarantee of trust and legitimacy with your customers and prospects.
Natural referencing (SEO) is the set of techniques used to improve the visibility of a website in the organic search results of search engines. It is important because it allows you to reach a targeted audience organically, that is, without having to pay for advertisements. Here are some key benefits of having a good SEO:
Increased traffic: By improving your site's ranking in search results, you can increase the number of visitors to your site.
Better ROI: unlike paid advertising campaigns, natural referencing does not cost money once the efforts have been made. It therefore makes it possible to obtain a better return on investment in the long term.
Increased credibility: Users tend to trust sites that appear at the top of organic search results. Ranking well in search results can therefore help improve the credibility of your site.
Better user experience: Search engines favor sites that are optimized for a better user experience (navigation, loading speed, etc.).
Lasting visibility: unlike advertising campaigns which have a limited duration, good natural referencing allows you to have lasting visibility in search results.
In short, having a good natural referencing allows you to increase the number of visitors to your site, improve your ROI, offer a better user experience and have increased credibility.