SEO, NATURAL REFERENCING
Whatever the market, competition is omnipresent. It is therefore MANDATORY to take positions on search engines such as Google.
A well-referenced site is the key to having great visibility, which necessarily results in an increase in traffic.
A good SEO is also a guarantee of trust and legitimacy with your customers and prospects.
- Increase in traffic
- Better user experience (UX)
- Better profitability
- Greater longevity
- Better return on investment (ROI)
- Description
- Titles & META Descriptions
- Tags H1, H2, etc.
- Rewriting URLs
- Image & video optimization
- Quality content
- Mobile & Google-friendly
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For a sustainable vision
Natural referencing (SEO) is the set of techniques used to improve the visibility of a website in the organic search results of search engines. It is important because it allows you to reach a targeted audience organically, that is, without having to pay for advertisements. Here are some key benefits of having a good SEO:
- Increased traffic: By improving your site's ranking in search results, you can increase the number of visitors to your site.
- Better ROI: unlike paid advertising campaigns, natural referencing does not cost money once the efforts have been made. It therefore makes it possible to obtain a better return on investment in the long term.
- Increased credibility: Users tend to trust sites that appear at the top of organic search results. Ranking well in search results can therefore help improve the credibility of your site.
- Better user experience: Search engines favor sites that are optimized for a better user experience (navigation, loading speed, etc.).
- Lasting visibility: unlike advertising campaigns which have a limited duration, good natural referencing allows you to have lasting visibility in search results.
In short, having a good natural referencing allows you to increase the number of visitors to your site, improve your ROI, offer a better user experience and have increased credibility.
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