Top Marques of Monaco: Towards major digitalization

Monaco’s Top Marques, known worldwide as a must-see hub for supercar enthusiasts, has embraced the digital transformation movement. Digitalisation has become a key part of the event, with e-tickets, online bookings and augmented reality vehicle demonstrations. Every year, the role of digital becomes more and more important for organisers, exhibitors and visitors.

The event website, which serves as a gateway for visitors from around the world, has been completely redesigned to provide an improved user experience. The website redesign required meticulous work to ensure smooth and intuitive navigation, while highlighting the event's flagship vehicles and exhibitors. A job of this magnitude requires expertise in the field of website creation .

An effective digital communication strategy

In addition to the website redesign, an online advertising management strategy was deployed to promote the event on the web. Advertising campaigns on search engines and social networks were launched to reach a wider audience and generate excitement around the event. Every aspect of this communication strategy was designed to optimize user engagement and conversion.

These campaigns played a crucial role in promoting the event, but they also helped build brand awareness for Top Marques. By using the digital marketing tools at their disposal, the event organizers managed to reach a global audience and generate significant interest in the event.

The role of the Monaco Blue Fund in the digital transition

In Monaco, the digital transition is strongly supported by the Blue Fund. This fund, set up by the Principality, finances up to 70% of the digital transition projects of Monegasque companies. Octopus Media Monaco supports companies in their digital journey and guides them in the financing process via the Blue Fund . This is part of our commitment to supporting our clients in their digital transformation.

Our role as a player in digital transformation in Monaco is to guide companies, regardless of their size, through the different stages of their digital project. From creating a website to optimizing their online presence, we help them make the most of digital technology.

Digital at the heart of the Top Marques de Monaco event

The Top Marques of Monaco perfectly illustrates the importance of digital technology in the success of an international event. Whether it is the creation of an attractive website, the implementation of an effective communication strategy or support in the digital transition, each aspect of digital technology contributes to enriching the experience offered to visitors. At Octopus Media Monaco, we are proud to play a role in this digital transformation.