Paid search (SEA) is a digital marketing strategy that involves purchasing advertisements on search engines to appear at the top of search results.

Unlike natural search engine optimization (SEO) , which focuses on organic optimization, SEA allows you to gain immediate visibility by paying for specific keywords.

Octopus Media offers tailor-made paid search services as well as Monéga Boost SEA offers to maximize your online visibility.

Another name for paid search on Google is Google Ads (formerly Google AdWords).

It is Google's advertising platform that allows you to create targeted ads and display them in search results.

Octopus Media has a perfect command of Google Ads and offers Monéga Boost SEA offers to optimize your advertising campaigns and improve your return on investment.

The referencing of a website , whether natural (SEO) or paid (SEA), aims to improve the visibility of your site on search engines.

SEO focuses on long-term organic optimization , while SEA allows you to gain immediate visibility by purchasing advertising.

Octopus Media offers tailor-made services in both areas, as well as Monéga Boost SEA offers for fast and effective results.

The difference between SEO (natural referencing) and SEA (paid referencing) lies mainly in the method of obtaining visibility.

SEO improves visibility organically, through the optimization of content and site structure, while SEA involves purchasing advertisements to appear at the top of search results.

Octopus Media offers services in both areas to maximize your online visibility.

To list a website for free, you need to focus on natural search engine optimization (SEO), optimizing content and site technology, and obtaining backlinks. Paid search engine optimization (SEA), on the other hand, requires an advertising budget.

Octopus Media helps you optimize your site for effective natural referencing, while offering you Monéga Boost SEA offers for paid visibility.

The two types of SEO are natural SEO and paid SEO.

SEO aims to improve visibility organically, while SEA uses paid advertising to quickly reach the top positions on search engines.

Octopus Media offers services in both areas, as well as Monéga Boost SEA offers for a complete strategy.

To do paid SEO on Google , you need to create advertising campaigns through Google Ads, targeting specific keywords and setting a budget.

Octopus Media offers Google Ads campaign management services, as well as Monéga Boost SEA offers to maximize your return on investment and ensure immediate visibility.

The price of an SEO service varies depending on the complexity of the project, the competition, and your company's objectives.

Octopus Media offers tailor-made solutions tailored to your budget, as well as Monéga Boost SEO offers for optimal results in terms of organic visibility. We invite you to contact us for a personalized quote.

The budget for paid search (SEA) depends on several factors, such as the competitiveness of the keywords, the objectives of the campaign, and its duration.

Octopus Media offers Monéga Boost SEA packages tailored to different budgets, in addition to tailor-made services to optimize your campaigns and maximize your return on investment.

To be visible on Google for free, you must work on natural referencing (SEO) by optimizing the content, the technical structure of your site, and by obtaining quality backlinks.

Paid referencing (SEA), on the other hand, requires a budget to purchase advertisements.

Octopus Media supports you in SEO optimization and offers Monéga Boost SEA offers for immediate visibility.

Referencing a website , whether via SEO or SEA, is essential to improve its visibility on search engines, attract qualified traffic, and increase conversions.

Octopus Media offers comprehensive services in organic and paid SEO, as well as Monéga Boost SEA offers to ensure you have an effective and profitable online presence.

The best SEO combines both natural referencing (SEO) and paid referencing (SEA) to maximize visibility in the short and long term.

Octopus Media offers services in both areas, as well as Monéga Boost SEO and SEA offerings for an effective overall strategy.

Paid search (SEA) allows you to gain immediate visibility on search engines by targeting specific keywords with advertisements.

It’s an ideal strategy to quickly attract qualified traffic.
Octopus Media offers tailor-made SEA services and Monéga Boost SEA offers to optimize your advertising campaigns.

Natural search engine optimization (SEO) improves visibility organically over the long term, while paid search engine optimization (SEA) uses advertisements to gain immediate visibility.

The two methods are complementary. Octopus Media offers services in both areas, as well as Monéga Boost SEO and SEA offerings for a comprehensive strategy.

The advantage of SEA (paid referencing) is its ability to provide immediate visibility on search engines, which allows you to quickly attract qualified traffic.

Octopus Media offers SEA campaign management services, as well as Monéga Boost SEA offers to maximize your return on investment and improve your online visibility.

SEA is particularly useful when you need immediate visibility, for example when launching a new product, a promotion, or to boost the visibility of a specific page. Octopus Media supports you in

implementation of effective SEA campaigns, with Monéga Boost SEA offers adapted to your needs.

Promoting a website involves natural referencing (SEO), paid referencing (SEA ), and other digital marketing techniques such as content marketing and social networks.

Octopus Media offers comprehensive services to promote your site, as well as Monéga Boost SEO and SEA offers for an effective and targeted strategy.

SEA works by purchasing advertisements on search engines through platforms like Google Ads.

You set a budget, target specific keywords, and your ads appear at the top of search results.

Octopus Media manages your SEA campaigns professionally, with Monéga Boost SEA offers to optimize every step of the process.

SEA calculation is based on several parameters, such as cost per click (CPC), total campaign budget, and conversion goals.

Octopus Media helps you calculate and optimize your SEA budget to maximize your return on investment, by offering Monéga Boost SEA offers tailored to your needs.

The disadvantages of SEA include high long-term costs, the need to regularly manage and optimize campaigns, and reliance on advertising budgets.

Octopus Media minimizes these drawbacks by offering expert management of your SEA campaigns, with Monéga Boost SEA offers to maximize your return on investment while optimizing costs.

Paid referencing (SEA) and natural referencing (SEO) are two complementary strategies to maximize your online visibility.

While SEA gives you immediate visibility through paid advertising, SEO builds a lasting presence by improving your organic positioning over the long term.

By combining these two approaches, you can not only quickly attract qualified traffic, but also strengthen your site's credibility on search engines.

To learn more about SEO and how to integrate it into your digital strategy, check out our SEO FAQ.

A well-designed and optimized website is essential to maximize the effectiveness of your SEA campaigns.

When users click on your paid ads, they expect a smooth user experience and relevant content.

If your site is poorly structured or slow, it can increase bounce rates and decrease the return on investment of your advertising campaigns.

To learn best practices for website building, check out our Website Building FAQ.